What your own site can do that the big portals can't

You won't out-list Zillow, so I wouldn't try. Your site should be about you: who you are, the areas you know, how you work and how to reach you. Sellers especially tend to look you up before they ever call.

What your site should include

  • Your story and a real photo. People are choosing a person for a very large decision.
  • Neighborhood pages. What it's actually like to live there, written by someone who knows. This is also useful content for search.
  • Featured listings and past sales. These can be simple and hand-picked. A live MLS search is a separate step, covered below.
  • Your brokerage name. Florida rules require the licensed brokerage name in real estate advertising, and for online ads it should be near your contact information. Check with your broker before launch.
  • Clear next steps for buyers and sellers. A separate button for each works well.

Do you need live MLS listings?

Live listings come through an IDX feed, which requires approval through your MLS and usually a monthly fee to a provider. It's worth it for some agents. For others, the money is better spent on good neighborhood pages and a few featured homes. I'd start simple and add it if you find you need it, and I'd quote any IDX work up front.

Mistakes I'd avoid

  • A generic template with the same text as a hundred other agents.
  • Leaving sold homes marked as available.
  • Skipping your broker's review of your advertising.

What it costs

Usually the Professional package

$1,200

The Professional package fits most solo agents and small teams. Live IDX listings would be quoted on top of that, along with whatever your IDX provider charges.

It's a flat price, agreed before any work starts, and you can pay in 2 or 3 payments. See what each package includes.

See an example

See a sample real estate site

That's a sample I built to show the style, not a real business. You can change its colors and fonts in my configurator.

Where I work

I'm based in Fernandina Beach and work with businesses on Amelia Island and in Yulee, Jacksonville and St. Augustine. I also work remotely with owners anywhere in the U.S., so you don't need to be local to hire me.

Common questions

Can you put MLS listings on my website?

Yes, through an IDX feed. It needs approval through your MLS and usually has a monthly provider fee, so I'd quote it separately and tell you plainly whether it's worth it for you.

Does my brokerage name have to be on my website?

In Florida, the licensed brokerage name has to appear in real estate advertising. Check the current rule with your broker, and have them look over your site before launch.

How much does a real estate website cost?

Most agents fit my $1,200 Professional package. A one to three page site about you starts at $750.

Want a price for your real estate website?

Tell me a little about your business and what you need. I'll send a flat-rate quote, usually the same day.

Get a free quote