What a salon website needs to do

A new client wants to see your work, get a rough idea of the price and find an open time. Instagram does the first part well, but it's hard to find your prices or book there. A website puts all of that in one place and still shows up when someone searches for a salon nearby.

What your site should include

  • A gallery of real work. Organize it by service if you can, like color, cuts or facials.
  • A service list with prices. "Starting at" prices are fine. Clients just want to know they're in the right range before they book.
  • A booking button on every page. If you already use Square, Vagaro, GlossGenius or something similar, the site links right into it, so your calendar stays in one place.
  • Your team, if you have one. Clients often book a person more than a business.
  • Policies in plain words. Cancellations, deposits and late arrivals are easier to enforce when they were clear from the start.

Mistakes I'd avoid

  • Making people message you on Instagram to learn a price.
  • Large, unoptimized photos that take forever to load on a phone.
  • A booking link hidden inside a menu.

What it costs

Usually the Professional package

$1,200

Professional usually fits because you'll want services, a gallery and a team page. A solo stylist or barber with one booking link can often start at $750.

It's a flat price, agreed before any work starts, and you can pay in 2 or 3 payments. See what each package includes.

See an example

See a sample salon site

That's a sample I built to show the style, not a real business. You can change its colors and fonts in my configurator.

Where I work

I'm based in Fernandina Beach and work with businesses on Amelia Island and in Yulee, Jacksonville and St. Augustine. I also work remotely with owners anywhere in the U.S., so you don't need to be local to hire me.

Common questions

Can clients book appointments on my website?

Yes. I connect the booking system you already use so appointments stay in one calendar. If you don't have one yet, I can help you choose.

Do I need a website if I have Instagram?

Instagram is great for showing your work, but you don't control it, and it's not the easiest place to find prices or hours. A website gives you one reliable place for all of it, and you can link to your Instagram from there.

How much does a salon website cost?

Most fit the $1,200 Professional package. A simple site for one stylist can start at $750.

Want a price for your salon website?

Tell me a little about your business and what you need. I'll send a flat-rate quote, usually the same day.

Get a free quote