Case study2026
L’eakhena Love & Lace, from portfolio to online store.
A new brand and a full Shopify store for a Fernandina Beach maker who sews, paints and finds vintage dresses worth wearing again. Her customers can now shop, join her membership and support her work, all in one place.
Before
After
01The problem
Beautiful work, but nowhere to buy it.
L’eakhena makes handmade sewing pieces and crafts, paints original art and hand-picks thrifted and vintage dresses. She sells at local markets, but her website was a simple Wix portfolio. Visitors could look at her paintings, but they couldn’t buy anything, and there was no way to offer the membership she had planned.
She needed a real store with her own brand, one she could run herself.
02Before
What the old site looked like.
Two pages, a home page and an about page, with no shop, no prices and no checkout. Her name was handwritten in the corner with no real logo.
03What I did
A brand and a store, built around her.
I started with a new logo, then designed a custom Shopify theme in her colors, white, sky blue and gold, with the lace, roses, butterflies and ladybugs she loves. Every section was built so she can update products, prices and photos on her own.
- A new logo that combines a lace medallion with a thread-and-heart mark
- A custom Shopify theme with shop sections for handmade sewing, crafts and gifts, art prints and thrifted dresses
- 16 of her original paintings listed as art prints
- Heart Flames Ignited, a mail-out membership with monthly, 3-month, 6-month and yearly plans for U.S. and international members
- A donation page with one-time or monthly gifts, and a Meet the Maker page with her story in her own words
- Her own .store domain and business email, plus free shipping on U.S. orders over $75
- Mobile-first layouts that look right on every phone
- The store and every account in her name, with hands-on training so she can run it herself
04After
The new store.
Click any screenshot to see it full size, or visit the live store.
05Results
What changed for L’eakhena.
Next stepLet’s talk
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