A contractor's website has one main job

It should get the right people to call you. Someone with a leaking water heater isn't going to read about your company values. They want to know that you do this kind of work, that you serve their area, that you're legitimate and how to reach you. So your phone number should be easy to tap from every page.

What your site should include

  • Each main service spelled out. "Water heater repair" and "drain cleaning" are what people search for, so "plumbing services" alone leaves a lot out.
  • The towns you actually serve. Name them plainly. It helps customers and search engines know you're an option.
  • Your license and insurance details. Florida generally requires licensed contractors to show their license number in advertising, and that's commonly read to include websites. Confirm what applies to your license with the DBPR or your attorney.
  • Photos of your real jobs. Before and after shots are hard to fake and easy for customers to understand.
  • A short quote form. Ask for a name, phone number and the problem. Long forms get abandoned.

Your website and your Google profile work together

For local trades, a lot of calls start from Google Maps. If you work from home or a truck, you can hide your address and list a service area instead. Your website then backs that listing up with details, photos and a clear way to contact you. Setting up your Google Business Profile is included with my website packages.

Mistakes I'd avoid

  • A phone number that's only an image, which people can't tap.
  • Stock photos of models in spotless hard hats.
  • Claiming a service area you won't actually drive to.

What it costs

Usually the Professional package

$1,200

Professional usually fits because each main service gets its own page. If you do one trade in one area and just need to look legitimate online, the $750 Starter package is a sensible place to begin.

It's a flat price, agreed before any work starts, and you can pay in 2 or 3 payments. See what each package includes.

See an example

See a sample home services site

That's a sample I built to show the style, not a real business. You can change its colors and fonts in my configurator.

Where I work

I'm based in Fernandina Beach and work with businesses on Amelia Island and in Yulee, Jacksonville and St. Augustine. I also work remotely with owners anywhere in the U.S., so you don't need to be local to hire me.

Common questions

Do I need to show my license number on my website?

If you hold a Florida contractor license, you generally need it on your advertising, and that's commonly read to include websites. Rules vary by license type and state, so confirm with the DBPR or your attorney.

I work from home. Can I still show up on Google Maps?

Yes. You can set up a Google Business Profile as a service-area business, which hides your home address and shows the areas you serve instead.

How much does a contractor website cost?

Most fit my $1,200 Professional package, with a page for each main service. A simple one to three page site starts at $750.

Want a price for your contractor website?

Tell me a little about your business and what you need. I'll send a flat-rate quote, usually the same day.

Get a free quote